Japan has been
producing automobiles for almost as long as America, to the surprise of some.
As the American automobile industry has changed, so has Japanss. To this day,
however, Japan still has the highest concentration of automakers of any country
on earth: nine to be exact. Three, however, are real standouts producing not
only high quality vehicles but reaching well beyond Japan to all corners of the
planet. Letss take a look at the top three and how they are impacting the North
American market.
Toyota As the
largest of all Japanese automakers, Toyota ranks only second to General
Motors in global production. Toyota vehicles were first introduced to the
North American market in the 1960s and were, at the time, widely panned by
critics as being too small and inferior in quality. By the late 1970s, Toyota
quality levels began to exceed the industry standard. Today, some consider
Toyota the benchmark by which all car lines are judged; the companyss Lexus
line of luxury vehicles and Scion brand of youth oriented vehicles are also
leaders in their respective classes.
Honda The only
thing Honda lacks versus Toyota is size. Still, when you compare Honda
vehicles with comparable Toyota models, Honda holds its own. The first
Honda, a Civic, was introduced to the North American market in 1971 and was
soon followed by the Accord as well as the Prelude. Routinely, the Accord
battles Toyotass Camry for the top spot in U.S. car sales year in and year out,
while the Honda Odyssey battles the Toyota Sienna for the highest quality
minivan [Chrysler’s minivans still are the best sellers]. Acura is Honda’s
luxury car division which has also competed successfully with Toyota’s Lexus
line up.
Nissan Toyota and Honda are the only two fully independent
Japanese automakers left in the world today as Nissan has since ceded control
to Renault, France’s largest automaker. The first Nissans to hit the North
American market did so in the 1960s under the Datsun model name. By the early
1980s the Datsun name was jettisoned in favor of Nissan and today the Nissan
name is equated with some of the highest quality cars on the road. In the late
1980s Nissan launched the Infiniti division, a maker of luxurious cars that
routinely battles with the likes of BMW, Lexus, Acura, Cadillac, and Mercedes
as a top provider of opulent vehicles.
So, there you
have it. Three top Japanese brands that have made a name for themselves. You
may not own a Toyota, a Honda, or a Nissan, but you have to give credit where
credit is due: all three automakers are proven leaders in a highly competitive
and every changing industry.
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