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During the late
1990s, Nissan rolled out a new version of its Maxima to the critical acclaim of
automobile experts as well as to consumers who snapped up the snazzy car in
record numbers. Nissan carried the momentum forward until when the 2004 model
was released; it was perceived by many as a step backward and sales dropped
accordingly. Now, Nissan is poised to release a new Maxima and the company has
the Chrysler 300 and Toyota Avalon in its crosshairs!
Make no mistake
about it: when consumers are disappointed with a particular model they will
look elsewhere; not even brand loyalty can keep consumers in the fold. Nissan
found this out painfully in 2003 as the first Maximas were released as 2004
models. Sales dropped as potential buyers complained about the cheap looking
interior as well as the uninspiring exterior.
Nissans loss was
Chrysler’s and Toyota’s gain as the full sized, rear wheel drive Chrysler 300
has performed very well and the all-new-for-2006 Toyota Avalon is evoking favorable comparisons with current Lexus models.
Nissan, realizing that lost sales was lost income hurried the Maxima’s redesign
and has pushed the new car up market. This means that the all new Maxima will
probably more resemble a vehicle from Nissan’s luxury car division Infiniti
than any Nissan has to date.
So, what are the
major changes? They will include the following: a redesigned exterior that
takes its styling cues from Infiniti; a much more luxurious and refined
interior; and more optional equipment made standard.
Sure, you will
pay more for the new Maxima, but in the end you are certain to drive away with
a car that competes effectively with Chrysler and Toyota for sales in the all
important large car segment. This is good news for Nissan and for you, the
potential buyer.
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